• He was a fierce and feared warrior who became a spiritual and enlightened ruler. His enormous empire stretched across India. Revered by his subjects, Ashoka was known as the Emperor of Emperors.

    Mined from the earth in the Golconda region of Southern India centuries ago. Cut by an unknown artist of remarkable skill. The original Ashoka diamond is a breathtaking, 41.37 carat, D Flawless gem. Over the centuries this mystical, flawless diamond, said to have the ability to banish sorrow, has shared its remarkable power and beauty with monarchs, movie stars and captains of industry.

  • William Goldberg was more than merely dazzled by the Ashoka mystique. He was inspired by it. He studied its every facet. The elegant, elongated shape and precisely rounded corners. The way it captured the light, then transformed and released it with incredible energy. Ultimately, it served as inspiration for a cut so unique, so distinctive and original, it was granted its very own patent.

    It takes a special stone to create an ASHOKA® diamond. Fewer than one percent measure up to the exacting standards. The rough must be larger and longer than most. The cut has to be precise and true to the qualities of the stone. The polish must meet unparalleled standards of excellence. Every ASHOKA® diamond is cut by the master cutters at William Goldberg, guaranteeing its quality, brilliance and rarity. It can take six months for an ASHOKA® diamond to emerge from the rough.

    The ASHOKA® diamond is a stunning affirmation of William Goldberg's vision – extraordinary, exquisite and filled with joy. It is a diamond without equal. The Diamond of Legend.

  • William Goldberg was founded over a half century ago. It has become one of the world’s most distinguished diamond jewelry houses and purveyor of some of the finest and rarest diamonds ever created.

    Long known for its unparalleled standards of excellence, the firm’s master craftsmen have cut some of the world’s most breathtaking gems. The beauty and uncompromising quality of every piece of jewelry in the William Goldberg collection have come to define luxury and elegance.

    William Goldberg began his company with a passion for diamonds and a vision of excellence. Honoring the legacy of their legendary husband and father, William’s wife, Lili, son, Saul, daughter, Eve, son-in-law, Barry Berg and third generation Benjamin Goldberg actively run the family business today.

    To read more about the history of William Goldberg, visit williamgoldberg.com