Every Day is a Diamond Day

“I wear my diamonds every day. Not because my family is in the diamond business. Because they make me smile.”

- Eve Goldberg

ASHOKA Diamond Jewelry

And who couldn’t use a smile right about now? For thousands of years, in good times and bad, diamonds have brought joy to people’s lives. At William Goldberg, we believe in the feel-good power of diamonds. From engagement rings to cuffs, to pendants and earrings, diamonds are there to make you smile, to brighten your life.

Jill Newman, Contributing Editor, Town & Country magazine, Editor at Large, Natural Diamond Council, agrees. “Diamond jewelry adds a little sparkle and joy to anything! Diamond earrings are my go-to accessory right now because they add a sense of glamour and sparkle to my daily Zoom conference calls.” 

ASHOKA Diamond Ear Cuffs

ASHOKA Diamond Bypass Stud Earrings

Eve’s everyday favorite? “I personally love the east-west style. It’s different, clean and modern looking. It’s a little more casual and wearable for every day.”

ASHOKA Eve Rings

Diamonds are the original feel-good accessory. Just because you’re at home doesn’t mean you can’t delight in their magic. As Jill likes to say, “Why wait for special occasions to enjoy diamonds? They are something to live-in and enjoy all the time.” We couldn’t agree more. Wear them around the house, when you’re cooking up something tasty, online with your friends, still in your pajamas, or curled up with a good book.

ASHOKA Pendant Necklaces

Vivienne Becker, Jewelry Historian and Contributing Editor to the Financial Times’ How To Spend It magazine, puts the magic of diamonds into perspective. “Diamonds, aeons old, are getting younger by the minute. It’s a revolution. All the old taboos are slowly being broken down, as women, of all ages, realise that diamonds illuminate our lives, our looks, our mood, with both light and energy. New designs, fluid, minimal, cool and body-conscious mean that diamonds are and should be worn all day, every day; kept close to us, at all times, like the precious talismans they were originally, and are still.  Perhaps more than ever today.”

ASHOKA Amour Bracelets

ASHOKA Amour Bracelets

Diamonds don’t require a special occasion. Any reason is a great reason to put them on, enjoy their beauty, and smile.

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