La experiencia ASHOKA_®

Distinctive in its ability to transform light. Legendary in its exclusive architectural cut. Coveted the world over for its rarity. The ASHOKA® diamond is one of the most sought-after gems in the world.

In 1999, the William Goldberg Diamond Corporation was granted the patent for the ASHOKA_®. Twenty-five years later, the company still holds the trademark for the artisan cut, which has become a recognizable status symbol. The Goldberg Family creates exquisite jewelry featuring the ASHOKA_® diamond, available at jewelers worldwide, including Kwiat, Boodles, and Partridge Jewelers.

Discover a diamond like no other. An authentic ASHOKA_® diamond created with exacting precision. The highest ethical standards. And the passionate dedication of a family over three generations and seven decades. Precious, original, extraordinary—it is a treasured modern heirloom, one that is passed down from generation to generation, with a story that will live on for centuries.

“Nothing competes with a perfectly cut ASHOKA_®. Put it next to an emerald cut of the same weight, and it looks a lot bigger, yet it has this beautiful soft fire. There is nothing like it out there.”  

—JAMES DE GIVENCHY