ASHOKA® Diamond x Jacob & Co. Feature: Prestige Hong Kong

My project

Prestige Hong Kong featured the Jacob & Co. Billionaire ASHOKA® Watch in their latest article: These Are the Most Expensive Jewellery Watches In The World.

Read more below or on the Prestige Hong Kong website.

"The almost see-through timepiece with a tourbillon movement has an impressive power reserve of 72 hours and is at a hallucinogenic price of $27.7 million. Outside its skeleton dial, the watch is replete with Ashoka white diamonds. Created by William Goldberg, this watch was named after one of India’s greatest emperors, King Ashoka Maurya.

The Billionaire ASHOKA is encrusted with 325 baguettes and emerald-cut diamonds. Coming in three different versions, the Billionaire watch collection by Jacob & Co. was launched in 2015. And it made headlines in 2018, when boxing heavyweight Floyd Mayweather purchased one for $18 million. However, the latest version debuted in the latter half of 2020.

What makes the unisex gem-studded watch one of the most expensive watches in the world and extraordinarily special is that less than 1 per cent of all rough diamonds have the potential to become an Ashoka. Thus, making the Billionaire ASHOKA an extraordinarily special piece."

Joyería Ashoka®

Ashoka Jewelry Collection

Ashoka® Nupcial

Ashoka Bridal Collection