All Diamond Stories

ASHOKA® Around the World

Eve Goldberg attended the 150th anniversary of Partridge Jewellers, New Zealandʼs premier luxury jeweler for six generations.

A Journey to Africa: William Goldberg & Boodles

Boodles is William Goldberg’s esteemed ASHOKA® diamond partner in the U.K., and this year, the Wainwrights and Goldbergs are celebrating 25 years of friendship and partnership.

Boodles Fifth Avenue Collection: Celebrating 25 Years of Coveted ASHOKA® Diamonds

To commemorate their 25 year relationship with the iconic ASHOKA® diamond, Boodles recently unveiled its latest jewelry collection, Fifth Avenue.

Ella Hunt in ASHOKA® Diamonds for Only Natural Diamonds Winter Issue

Ella Hunt stuns in the ASHOKA® Diamond Ten Row Iceberg Bracelet.

Isha Ambani Wears Rare ASHOKA® Diamond Ring for Her Final Ambani Family Wedding Look

The beautiful heiress truly saved the best wedding look for last, with an over 22-carat ASHOKA® diamond ring from William Goldberg.

Stunning the Red Carpet in ASHOKA® Diamonds: Nikki James’ Glamorous Tony Awards Looks

Award-winning actress and singer Nikki James looked absolutely radiant in ASHOKA® Diamonds at this year’s 77th annual Tony Awards.

Nelly Korda Shines at the Met Gala in ASHOKA® Diamonds by William Goldberg

Currently ranked as the world's number one female golfer, Nelly Korda stepped off the golf course and onto the red carpet, dazzling at the 2024 Met Gala.

A Centennial Celebration: Goldbergs Attend the Boodles Cheltenham Gold Cup in England

Ben Goldberg and his wife Elyse Goldberg traveled to England to attend the premier horse racing event of the season — the Boodles Cheltenham Festival.

The Extraordinary History of the ASHOKA® Diamond

2024 marks the 25th anniversary of the ASHOKA® diamond. We invite you to learn more about the history of this remarkable diamond cut.

Isha Ambani Wears ASHOKA® Diamonds at the Exclusive Ambani Pre-Wedding Celebration

The Ambani family certainly knows how to host a pre-wedding gala like no other. Learn more about the celebration and Isha's showstopping ASHOKA® diamond look.


Ashoka® Jewelry

Ashoka Jewelry Collection

Ashoka® Bridal

Ashoka Bridal Collection