All Diamond Stories

The Billionaire ASHOKA®: An Extraordinary Collaboration with Jacob & Co.

Jacob & Co. is featuring William Goldberg’s proprietary ASHOKA® diamonds in the spectacular Billionaire ASHOKA® timepiece. It is a pièce unique, and only one will ever be made.

Every Day is a Diamond Day

At William Goldberg, we believe in the feel-good power of diamonds.

The Story Behind the Legend of ASHOKA®

Famous diamonds almost always come with a story. Our proprietary diamond cut, the ASHOKA®, is no exception.

Strength. Creativity. Friendship.

We are excited and proud to announce that Wempe, one of the world’s premier jewelers, is officially the exclusive retail partner throughout Germany for ASHOKA®.

Quite A Year With Kwiat

After just one year, there are now over 25 retail partners in the United States featuring exclusive ASHOKA® diamond jewelry designed and produced by Kwiat.

The Epicenter Of Luxury

William Goldberg is honored to have its legendary ASHOKA® diamonds featured in four of Lee Heng's renowned brands: Falconer, MABROS, MADIA and MaBelle.

Where Today Is Tomorrow

For over 150 years, Partridge Jewellers has added to the beauty and sparkle of this magical country. All of us at William Goldberg are honored to have them as the exclusive retailer in New Zealand for our legendary ASHOKA® diamonds.

It Begins with Boodles

Founded in 1798 in Liverpool, six generations have built Boodles into a world-class fine jeweller. Hard work, dedication, service and attention to detail have created the perfect setting for our ASHOKA® diamonds to shine.

A Beautiful Alliance

We have chosen Kwiat as the U.S. distributor of our trademarked ASHOKA® diamonds.


Ashoka® Jewelry

Ashoka Jewelry Collection

Ashoka® Bridal

Ashoka Bridal Collection