Experience ASHOKA®

The ASHOKA® Diamond

25 years. 62 facets.
One legendary diamond.

Since it was first cut by the William Goldberg family 25 years ago, the ASHOKA® diamond has captivated diamond lovers the world over. This timeless cut is exclusively ours.

ASHOKA diamond Daphne collar necklace on model

ASHOKA® Diamonds
Every Day

Whether an ASHOKA® diamond ring or ASHOKA® diamond earrings, the joy of wearing fine diamond jewelry every day and for celebrating extraordinary occasions is immeasurable. As one of the world’s most exclusive diamond jewelry houses, we are proud to bring the beauty of ASHOKA® diamonds to our clients and admirers worldwide.

ASHOKA diamond bracelet stack

Distinctively Yours

The original Ashoka diamond was a stunning 41 carat D Flawless gem. It fascinated and inspired William Goldberg to create the ASHOKA® diamond – a distinctive cut worthy of its own patent and trademark.

ASHOKA Diamond Triple Row Jamie Ring in Rose Gold with a micropave diamond halo

Exclusively William Goldberg

Found in India’s famed Golconda region and named after a great emperor warrior, the original Ashoka diamond is said to have the power to remove sorrow and bring joy. Its elongated shape and shimmering sparkle makes it one of the most coveted gems in the world, and can only be cut by William Goldberg, who holds its exclusive trademark.

ASHOKA diamonds appear 30% larger than emerald cut diamonds of the same carat size


ASHOKA’s® 62 elongated facets and precise cut capture and transform light like no other. Compared to an emerald cut diamond of the same carat size, an ASHOKA® cut diamond appears thirty percent larger.

Ashoka® Jewelry

Ashoka Jewelry Collection

Ashoka® Bridal

Ashoka Bridal Collection