Where Today Is Tomorrow

It is a long way from New York to New Zealand. So far that even if you could travel there in an instant, it would still be tomorrow when you arrived. But once you’re there, distance becomes irrelevant, because this is one of the most beautiful places in the world.

For over 150 years, Partridge Jewellers has added to the beauty and sparkle of this magical country. All of us at William Goldberg are honored to have them as the exclusive retailer in New Zealand for our legendary ASHOKA® diamonds. But there’s more to the story than diamonds and jewelry.

Partridge Jewellers Auckland Engagement Room

Partridge Jewellers’ store in Auckland.

The Partridge family is a prime example of the pioneering spirit of New Zealanders. Six generations have committed themselves to this remarkable company, shaping it into a world-class luxury brand and the country’s premier retailer of fine jewelry and extraordinary timepieces.

Partridge Jewellers family

From left to right: Grant Partridge, Nicola Partridge and Raymond Partridge 

We first met Partridge’s Managing Director, Grant Partridge, in 2012 when he visited our booth in Basel. He had seen our patented ASHOKA® diamonds in London at Boodles, another one of our exclusive retailers, and felt they would be ideal for Partridge. Baselworld is the largest and most prestigious fair for the jewelry and watch industries, so naturally, we brought our most important creations to put on display. When Grant saw these magnificent pieces, he worried we might not be interested in him, as he was not looking to purchase major pieces from us. But we spoke for a while and felt a strong connection. Here were two family-owned companies, half a world apart, with the same passion, the same values and the same commitment to impeccable quality and service. So a relationship began – modestly at first, but growing and strengthening over time into a remarkable partnership built on trust and respect. 

In five short years, ASHOKA® has become an important part of Partridge Jewellers’ diamond offering. They have created their own unique collection of ASHOKA® diamond jewelry, and their associates are excited to share these designs with their clientele. As Grant Partridge says, “The real measure of success is seeing the joy on the faces of our clients when they receive an Ashoka diamond.”

Partridge Jewellers catalogue ASHOKA

ASHOKA® diamonds featured in Partridge Jewellers’ 2017 catalogue. 

In 2014, my husband, Neil, and I traveled to New Zealand as representatives of William Goldberg, to be a part of Partridge Jewellers’ 150th anniversary. When we arrived, we were fascinated by all the sheep in the country and started photographing them whenever we saw them. We soon realized that there were at least six sheep for every New Zealander. That’s a lot of sheep! We also discovered how charming the people were. 

New Zealand sheep

I had the wonderful honor of speaking at their anniversary gala, in front of all their top clients and dignitaries, with models adorned in ASHOKA® diamond jewelry, of course. It was a fantastic evening, in addition to a spectacular event the night before, which included a performance by the Royal New Zealand Ballet. Neil and I were introduced to the Prime Minister at a cocktail party before the performance and enjoyed his stories about the years he’d spent living in New York City. At the end of the evening, the Prime Minister “pinned” Neil with his silver fern pin, the symbol of New Zealand. It was quite a moment for two Americans lucky enough to be celebrating the remarkable, 150-year achievement of the Partridge family.

Partridge Jewellers Gala with Prime Minister

Left to right: Grant Partridge, Neil Wallin, Eve Goldberg, TV presenter and Partridge spokesperson, Carol Hirschfeld and Prime Minister John Key.

Partridge Jewellers Gala ASHOKA model

Model wearing the ASHOKA® Gala Necklace and Bare Shoulder Earrings at Partridge Jewellers’ 150th anniversary gala.


- Eve Goldberg

It Begins with Boodles

Starting in 2017, we’ll be sharing the fascinating stories of our strategic partners around the world, whose boutiques proudly represent our legendary ASHOKA® diamonds. Our first story starts in the elevator of our building on William Goldberg Way, between Fifth and Madison Avenue. That’s where I first met members of… Read More

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Give the gift that will be cherished forever. Give the extraordinary gift of diamonds. Let us help you find that perfect expression of beauty and joy.  Create a uniquely chic look with the classic elegance of theASHOKA® Diamond Pendant Necklaces. The exquisite and timeless Fancy Shape Diamond Chandelier Earrings are amust-have… Read More

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Some things were meant to be. We have been friends with the Kwiat family for decades. So when Ben Goldberg and Russell Kwiat (the third and fourth generations of our families) reconnected, it was only natural that a beautiful new alliance was formed. Because we share more than a friendship… Read More

Traveling the Globe – Doha Jewellery and Watches Exhibition

Some events just leave you speechless. The Doha Jewellery and Watches Exhibition is one of them. It’s hard to find the words to describe one of the most prestigious jewelry fairs in the world. This “invitation-only” event, held annually in the capital of Qatar, is made up of the very… Read More